1. It is important that a review for blog and website be written with a critical eye so that it is beneficial for both the owner of the blog as well as to the reader.
2. A site wide disclosure policy must be given to enable the reader to understand the fact that the site accepts sponsored post. It is also helpful to the reader in a sense as certain advertisers who pays for the reviews give a specific request that it should not be mentioned that the post was a paid post.
3. Thus a reader must have an inquisitive eye and take a pragmatic decision as per his own opinion and judgement.
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